Almost every conversation with a new client starts the same way: “social selling sounds nice, but what do I actually get out of it?” Honest answer: it depends on your market, your offer, and how long your sales cycle is. What I can do is show you what it did for one client.
Simplifai sells AI software to banks and insurers. Long cycles, full calendars, and decision-makers you don’t just get on the phone. Here are the numbers from the first six months, and what they mean.
The situation
Simplifai automates email and claims handling with AI. The product wasn’t the problem; it already worked for clients like NH1816 and Van Ameyde. The problem was awareness: most banks and insurers simply didn’t know the technology existed. On top of that, Simplifai didn’t yet know the right contacts inside those organisations.
When deals take months, you want to reach the right people as early as possible.
What we did
No call script and no ad budget. We started by defining exactly who we wanted to reach: decision-makers and influencers at C-level at banks and insurers in the Benelux and Germany. Then we cleaned up the LinkedIn profile of a Simplifai employee so the first impression was right. After that we found the right people and reached out personally, in that employee’s name. No mass messages. Messages that fit what each person actually cares about.
The numbers after six months
- 581 relevant people added to the employee’s network
- more than 2,500 people who came into contact with Simplifai for the first time
- 289 conversations on LinkedIn
- 40 meetings with C-level decision-makers at banks and insurers
Those 40 meetings included the COO of one of the largest banks in the Netherlands and the CEO of one of the largest insurers in Belgium.
What I like about these numbers is the funnel behind them. From 2,500 people on the radar you keep 289 real conversations, and those turn into 40 meetings. That’s not spray-and-pray. It shows that personal contact at the right level works, even in a market where people are wary of salespeople.
“New Generation Leads gave Simplifai a huge kickstart in getting in touch with the right prospects. We’re very happy with the number of meetings and their quality. Although sales processes with large banks and insurers take a long time, we’ve already made good progress and I’m sure business will come out of it.”
— Kyrre Garseth, Country Manager Benelux and Germany at Simplifai
Why this works in this market
A bank doesn’t buy software because you called three times. They buy when the right person knows you, trusts you a little, and happens to catch you at the right moment. You don’t build that trust with an ad. You build it with a real profile, a relevant message, and a conversation that doesn’t sell anything until the other person is ready.
What this means for you
These numbers aren’t the same for everyone. A shorter sales cycle or a broader product gives different figures, often more meetings in less time. What does carry over is the approach. Want to know the conversion ratios we see in your sector? Book a call. We’ll just show you the data, no strings attached.
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