The best secret for commercial succes
Which discipline has a direct impact on your commercial results?
Copywriting is the most underrated discipline for commercial succes. Here are 10 practical copywriting tips for more commercial success:
1 Visualize the benefit:
Wrong: Because of our app you have more free time
Right: Because of our app you have more time for friends and family
2 Replace abstract with concrete
Wrong: A bottle of Coke contains lots of sugar
Right: A bottle of Coke contains 40 sugar cubes
3 Do the “So what” test
Wrong: Remote working places high demands on our IT equipment. That’s why we’re going to upgrade all devices. SO WHAT?….
Right: To make remote working even easier, you will receive a new laptop next week
4. Substantiate general claims
Wrong: our service is fast
Right: Receive a reply within 24 hours Right
5 Rebut objections immediately
Download now! (Probably I have to leave my email address)
Try this product! (Probably takes a lot of time)
Download now, without email!
Try this product within 5 minutes!
6 Benefit instead of futures
Wrong: 2500 BTU Cooling Unit (25m2)
Right: Your home office cool all day long
7 Write the way you talk
Wrong: Install our app without contractual obligations
Right: Try us 2 weeks for free
8 It’s not about you
Wrong: We are going to improve your email-marketing
Right: In this way you get more results from your email-marketing
9 Make it painfull
Wrong: A low energy bill is nice
Right: A high energy bill is throwing money away
10 Ask rethorical questions
Wrong: You probably sometimes doubt about your marketing strategy
Right: Do you sometimes have doubts about your marketing strategy?
This question will put a thinking process going